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Topic: English
Number of pages / Number of words: 4 / 1063
Essay's paper body

Advertisers take advantage of the consumer by manipulating them with their words. Most people were taught that words are there to help them communicate clearly. But some people find ways to use words, instead, to try to hide the truth! Although by law advertisers must tell the truth, some ads use words which mislead or confuse viewers...

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For example, cosmetic companies, such as Neutrogena or Cover Girl, advertise that "their makeup helps eliminate the appearance of fine lines and wrinkles". Reading this ad, you expect the product to get rid of those fine lines and wrinkles on your face but what you don't realize is that the advertiser is using "weasel words"...

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General points of the essay

ADVERTISERS RESPONSE ON VARIOUS NEWS PAPERS WITH A SPECIAL REFERENCE The Ethics of Advertising: Do advertisers go too far? Advertisers Gone Too Far Advertisers Sell Images Not Products Advertisers Take Us For Spend- Advertisers Take Us For Spend-thrift Fools Description Of Youth Target To Advertisers How Advertisers Target Teen Girls The Games Advertisers Play Ad critique Bad Words words Advertisers' Strategies to Target Gay Audiences in Attitude and Gay Times The Words of Me.. What effect does advertising have on us, what techniques do advertisers use, how does it affect our everyday life and our buying habits? Words are more treacherous and powerful than we think". Evaluate the extent to which the characteristics Sartre claims for words affect - negatively or positively - different Areas of Knowledge.

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