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| Topic: |
Business
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| Number of pages / Number of words: |
7 / 1870 |
Essay's paper body
Marketing research indicates that 80% of roach insecticide volume is sold in these 19 cities.
2. Marketing expenses would consist of promotion & advertising.
(B) Direct resources to pest control operators (PCO's).
1. GENCOR (hydroprene) was well received in 1984, and many
PCO's were promoting its benefits to their customers...
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Yearly investment of $500,000 per year above the typical 27% of sales in advertising and sales efforts could increase usage.
(C) Pursue opportunities for selling hydroprene to other manufacturers for use in their products. All marketing and sales costs would be absorbed by the manufacturer of said product, and Zoecon could realize a 50% gross margin...
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