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| Topic: |
Business
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| Number of pages / Number of words: |
6 / 1507 |
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It wanted the consumers to experience the fresh and exciting Zara shop. Promote novelty, but also to avoid saturating the market with fashionable designs.
Zara will copy a successful competitor model and get it on its shelves within 7 days and all at low to middle range prices. However, only about 12 to 16 collections are launched every year because Zara’s objective is not that consumers buy a lot but that they buy often and will find something new every time they enter the store (7)...
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However, only about 12 to 16 collections are launched every year because Zara’s objective is not that consumers buy a lot but that they buy often and will find something new every time they enter the store (7).
The 1998 Annual Report defined the principles of Inditex as: ‘creativity, painstaking design, innovation, fast response to the market, special attention paid to the interior design of the shops and flexible management...
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