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Essay's paper info
| Topic: |
Business
|
| Number of pages / Number of words: |
2 / 438 |
Essay's paper body
Note that
they do not influence the target group’s image of the brand through direct communication, but
instead they indirectly create brand awareness by making a good impression.
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Zara is the flagship brand of the Spanish fashion manufacturer and retailer Inditex, or Industria
de Diseno Textil. Zara offers international fashion and distributes men’s, women’s and
children’s clothes tagged at medium to low prices, with quality being medium to high. At present,
Zara has 1,129 stores worldwide and is located in 68 countries, including Sweden...
Essay fragment
General points of the essay
Note on Measuring Brand Awareness, Brand Image, Brand Equity and Brand Value Pierre Chandon
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Title: Making A Good Impression: From "Forty Studies That Changed Psychology"
how do image and sound create meaning and what other functions does so
Brand Value
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