Buy custom Yum! International's Global Success
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| Topic: |
Business
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| Number of pages / Number of words: |
3 / 665 |
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French people have a tendency to eat out a great deal more than most other cultures. They spend a lot of money on food, and also have a higher natural affinity for chicken in relation to other European countries. (Ruggless, 2005, p. 80) According to Allan the company's development in France is going very well...
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However, Allan says, "French authorities are reasonably restrictive on new development, so getting access to the real estate at the pace we would want is going to be the biggest business challenge." (Ruggless, p. 80)
As far as some of the other difficulties associated with global expansion, Yum! International seems to be handling those very well...
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