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Essay's paper info
Topic: Business
Number of pages / Number of words: 2 / 451
Essay's paper body

XM Satellite Radio as a new productit may be difficult to attract new



1. Expansion for international market (Canada)

2. partnership with Satellite TV to reach customers

3. The similarity of XM brand name to AM/FM –

4. Future partnership with other industries (integrated with cell phone & Automotive) Threats

Grey Market / Pirate decryption

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XM satellite radio was founded in 1992 as a subsidiary of American Mobile Satellite. In1997, XM Satellite Radio obtains the license from Federal Communications Commissionwhich gives XM the first mover advantage to become the pioneer in Satellite radio industry.



Essay fragment

General points of the essay

A Comprehensive Study of the Satellite Radio Industry: Business Proposal for Sirius Satellite Radio Inc Radio goes Sky-High at XM Satellite radio SIRIUS Satellite Radio Sirius Satellite Radio Marketing Plan XM Satellite Radio Case Study XM Satellite Radio Market Entry Plan XM Satellite Radio XM sATELLITE Cellular Radio, Isdn Networks And Satellite Communications Tuning in to Satellite and Digital Radio Satellite Radio and Howard Stern Satellite Radio Satellite communications Side by Side Comparison of Satellite Radio Deals Currently on the Market

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