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| Topic: |
Business
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| Number of pages / Number of words: |
4 / 893 |
Essay's paper body
XM has also made many beneficial marketing moves, such as merging their products into new vehicles. “XM landed a $250 million deal with a consortium led by General Motors. GM's halo effect on XM spurred other deals with carmakers. Today, XM is available in more than 100 new car models.†(Breen, 2005)
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At what stage of the product life cycle is satellite radio? How is the rate of adoption affecting the product's progression through the life cycle?
XM satellite radio is in the growth stage of the product life cycle. It has been on the market for several years now and has continued to evolve and see increased profits...
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General points of the essay
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