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| Topic: |
Business
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| Number of pages / Number of words: |
10 / 2630 |
Essay's paper body
Additionally and more importantly, these factors also help in differentiating from the competition advantageously.
Before we go into the various strategic steps and changes that XLRI, as a leading b-school in India can implement to rejuvenate its brand and be counted as a leading management institution in the world, let's look at some of the concerned factors ...
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The various companies that hire MBA graduates are its customers. Also the firms who avail the consulting facilities of the teachers or the students are the customers of XLRI.
We can divide the target segment of XLRI into two categories:
? People who know about Management Degree
? People who doesn't know about or have less knowledge about management degree
People who know well about MBA:
? Freshers
? Engineers
? IITs (we should target aggressively)
? NITs & 2nd rung colleges(now targeting)
? Others
? Commerce graduates
? SRCC, St Xavier's, LSRCC, etc
? Others
? BBA/Related
? Work-Ex
? Less than a year
? Between 1- 3 yrs
? Above 3 yrs
People who are ill informed about MBA:
? Science graduates
? Arts graduates
? Other technical education
About 2, 00,000 students write CAT while only 70,000 write XAT...
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