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| Topic: |
Business
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| Number of pages / Number of words: |
4 / 993 |
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As we have seen from the case study, Xerox has already gained an edge over IBM, the main competitor, and the invention and development of the Book-in-Time system will bring a new product on the market, an innovation that could significantly reduce the publishing costs, consolidating Xerox's position and market share...
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It is important to note, however, that the solution provided by Xerox actually fits on a very specific niche, operating most efficiently only for run lengths of 1,000 and below. This would mean increased competition on the over 1,000 segment, with less competitiveness for Xerox.
The second option is much riskier and it involves entering the book production business...
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