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| Topic: |
Business
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| Number of pages / Number of words: |
3 / 803 |
Essay's paper body
Microsoft Xbox targets the hardcore gamers, the consumers who want the best graphics and the fastest game speeds. The marketing concept implies that an organisation aims all of its efforts, in a coordinated and integrated manner at simultaioneously satisfying its customers and achieving its own corporate goals...
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It sees customer satisfaction as the path to profits and "Customer Value", "Competition" and "Customer Relationships" are it's three main elements.
Microsoft claims it's Xbox performs three times better than it's competitors. It was touted by Microsoft to revolutionise video games with never-seen-before gaming experiences...
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General points of the essay
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