Buy custom Why is it important to understand the organization external environment
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| Topic: |
Business
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| Number of pages / Number of words: |
5 / 1260 |
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Motorola has been continuously successful especially abroad in Japan. The firm has 20 offices and has more than 3,000 employees there. It is currently number three in market share there both in pagers and cellular telephones but is steadily approaching number two. Worldwide, Motorola controls 45% of the total market for these products, have regained its number two position in semiconductor sales, and is furiously launching as many new productions that seem to baffle its competitors...
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Today Motorola generates more than 56% of its revenues abroad. Major new initiatives are underway in Asia, Latin America, and Eastern Europe and the firm has currently made headway in Western Europe against rivals Philips and Thomsom. Motorola has set new and staggering goals for itself. It wishes to take quality to the point where defects will be measured related to billions rather millions...
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General points of the essay
Why is it important to understand the organization external environment
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