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Topic: Business
Number of pages / Number of words: 3 / 728
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Globalization and the possibility of trading opportunities in many countries in the world have induced a decrease in cost which has obliged certain companies to implement different marketing strategies to compete successfully in modern markets. A clear example is Marks and Spencer which started to feel the pressure generated by specialist chains (Benetton and Next) and Tesco and Asda who used to import goods from countries with a lower level cost...


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A clear example is Marks and Spencer which started to feel the pressure generated by specialist chains (Benetton and Next) and Tesco and Asda who used to import goods from countries with a lower level cost. To compete, Marks and Spencer felt the need to increase the speed which they used to launch their new collections with changes in style...


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