Buy custom Why Do Only 27% of Small Business Owners Report an Operating Profit From Their Web Site?
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| Topic: |
Business
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| Number of pages / Number of words: |
8 / 2059 |
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But such specialization makes it that much more difficult to get the attention of those who might really be interested in what a site has to offer. They won't be "tuning in" just because the site is there; they must be found and brought to the site.
The fundamental problem as we see it is that most small businesses do not posses the skills to - or have access to those who can show them how to - make their Web sites an integral part of their success formula...
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Many companies look to their Web developers for this expertise. Unfortunately, few developers or Web design firms have the business analysis and Internet marketing skills necessary to capitalize on the opportunity.
Time after time we see common mistakes made on business Web sites that greatly diminish the site's ability to attract the right target audience and develop a meaningful relationship with them...
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General points of the essay
Why Do Only 27% of Small Business Owners Report an Operating Profit From Their Web Site?
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