Buy custom Why and under what conditions are people more likely to buy brand names rather than their generic counterparts?
Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
8 / 1999 |
Essay's paper body
The toll free number or web site address provided in the label contribute to the positioning as well, but their primary function is to provide means by which the consumer can interact with the company behind the brand and vice versa.
In fact, as mentioned by several CRM enthusiasts, like Dick Lee, Jim Novo, Don Peppers and Martha Rogers, a company has to encourage a buyer to repeat the purchase by means of the analysis of its behavior...
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For this purpose, the feedback provided by the customer itself via satisfaction surveys, face-to-face, web and phone interactions and the features of the transaction itself is a great piece of information to assure the continuous preference for a certain brand name.
According to this thought, a brand that delights a buyer will be preferred as a first choice...
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