Buy custom Why Airbus did not find Boeings threat credible and proceeded with the "Super jumbo" proj

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Monopoly/duopoly profits:

Boeing with more than 1,000 planes of cumulative production, enjoyed monopoly status in the large aircraft (747) segments with operating margins of 15-20%. However, since '96 Boeings margins were compressing and competition was already putting pressure on the prices of 747's...

For Airbus, the introduction of A380 will end the monopoly of Boeing in the VLA segment and Boeings profit margin can drop from 20% to 10% or less. Using financial modeling, this reduction in margin translates into a loss of $3.8 billion in NPV or a 6% drop in Boeings total market value ? the net value is $3...

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