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Buy custom Why Acer has successfully sold its products to Europe?

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Topic: Business
Number of pages / Number of words: 7 / 1729
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to become the third biggest PC brand all over world.

The Reasons Why Acer Succeeds In Europe

Sport Marketing

Acer spends one hundred million Taiwan dollars per year to market its brand. In 2003, Acer made an association with the Ferrari Formula 1 Team in Europe. The former F1 teams are separately both BAR-Honda team in 2000 and Prost Grand Prix in 2001...


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In 2003, Acer made an association with the Ferrari Formula 1 Team in Europe. The former F1 teams are separately both BAR-Honda team in 2000 and Prost Grand Prix in 2001. So, Acer sold Laptops and LCD monitors with Ferrari branding (Shih,S, 2005). Acer will sponsor the Formula One team until 2008. By sport marketing, it makes Acer become a famous PC product supplier (Dai,G...


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