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Business
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| Number of pages / Number of words: |
11 / 2863 |
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(BBC, July 2004)
This phenomenon is known as strategic drift and is often followed by a period of flux in which strategies are changed but with no new and clearly defined direction at which point it is necessary for transformational change to occur to avoid the eventual demise of the company.
?transformational change, in which there is a fundamental change in the strategic direction, though this is infrequent...
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This pattern has become known as punctuated equilibrium (which) is the tendency of strategies to develop incrementally with periodic transformational change.' (Johnson et al, 2005)
The present position of W H Smith, after several years of bad financial results, culminating in a bid by a private equity firm Permira which was curtailed due to the size of the pension deficit, Ms Swann has improved the financial results more recently through a process of consolidation on a corporate level to return funds to shareholders and targeting the supply chain with the introduction of a EPOS system and a focus on expanding the product ranges with greater focus on more popular dvds and books, also making in-store changes to increase the capacity...
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