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| Topic: |
Business
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| Number of pages / Number of words: |
12 / 3247 |
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The company needs to, therefore, step up its marketing of its frozen products, which could bring new customers and sales to the company. Further, White Castle should review the technology it has in place to ensure maximum efficiency of service and quality of its foods. Finally, White Castle must market its brand to previously unserved markets, which will ultimately increase the company's bottom line...
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Finally, White Castle must market its brand to previously unserved markets, which will ultimately increase the company's bottom line.
Proof to Substantiate Response
For Jack in the Box, revamping its drive-thru service resulted in greater sales, as the drive-thru business represents 68% of its overall business (Nwogugu, 2004)...
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