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| Topic: |
Business
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| Number of pages / Number of words: |
6 / 1407 |
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The company entered the joint venture with the primary motives of entering the Central and Eastern European market and finding a low cost competitive advantage for labor. Whirlpool was able to benefit from Tatramat’s brand name, market share, distribution facilities, and low production costs. The company also viewed the alliance as an opportunity to gradually increase its equity share until it was able to totally acquire the company...
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The company entered the joint venture with the primary motives of entering the Central and Eastern European market and finding a low cost competitive advantage for labor. Whirlpool was able to benefit from Tatramat’s brand name, market share, distribution facilities, and low production costs. The company also viewed the alliance as an opportunity to gradually increase its equity share until it was able to totally acquire the company...
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