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Essay's paper info
| Topic: |
Business
|
| Number of pages / Number of words: |
5 / 1160 |
Essay's paper body
The sales difference between categories’ shouldn’t be compared just to the price (it would be very relevant of course, but it won’t be the only variable to take into account). We believe that further investigation should be done on consumer preferences.
It would be wise to conduct the study for these segments separately...
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Since filled and composite pasta appears to have performed particularly poorly, they might have been “miss-marketed†or “miss-targetedâ€. We would need to find out how to target and communicate these products separately as they shouldn’t have the same communicational effort.
These means that we have to break down the market variables into the three categories:
- How much of each is been sold in each distributional channel (areas & point of sale)
- Seasonality of sales per segment...
Essay fragment
General points of the essay
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