Buy custom What kind of further joint marketing exercise could Microsoft and Lego benefit from in the future?
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Business
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| Number of pages / Number of words: |
2 / 298 |
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Although the deal looks lucrative as of now and both companies are enjoying the rewards, but the question is what does the future hold for them? What more can they do with this alliance? The answer to these questions are answered at various points in time by some powerful representatives of both companies, one of them being at “Big Robot on Campus†event at Microsoft's headquarters where Trandy Trower, General Manager of Microsoft’s Robotics Initiative speaking about Microsoft’s said, “Lego was one of the motivating factors that got this started in the first place...
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Although the deal looks lucrative as of now and both companies are enjoying the rewards, but the question is what does the future hold for them? What more can they do with this alliance? The answer to these questions are answered at various points in time by some powerful representatives of both companies, one of them being at “Big Robot on Campus†event at Microsoft's headquarters where Trandy Trower, General Manager of Microsoft’s Robotics Initiative speaking about Microsoft’s said, “Lego was one of the motivating factors that got this started in the first place...
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