Buy custom What Is The Role Of Fashion Promotion Within The Fashion Industry, And How Will It Develop In The Next Five Years?
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Topic: |
Business
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Number of pages / Number of words: |
7 / 1806 |
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"Current fashion participates in an economic system that is developing very differently from its nineteenth-century origins, which pioneered the techniques of retail and advertising to promote the garment. Now the fashioned garment circulates in a contemporary economy as part of a network of signs, of which the actual garment is but one...
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Now the fashioned garment circulates in a contemporary economy as part of a network of signs, of which the actual garment is but one." (Bruzzi S. & Church Gibson P. (eds). 2000. P.96)
We need to understand the fashion industry's cyclical nature in each historical period and its technical development to see how fashion promotion has developed into the forms existing today...
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