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Topic: Business
Number of pages / Number of words: 3 / 609
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What is a SWOT Analysis? What are its parts? Why is it important to marketers?

SWOT analysis is a tool marketers use to evaluate internal factors of an organization’s strengths and weaknesses, along with external factors to include opportunities and threats. The organization uses this information to make improvements to be competitive...


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The want to convert a weakness into strength, and a threat into a great opportunity. Organizations must ensure that their strengths match the opportunity (Pride-Ferrell 32-33).

SWOT

Strengths (Internal)

Weakness (Internal)

Opportunity (External)

Threat (External)

6. What are the four types of competition? Explain what each is...


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