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Topic: Business
Number of pages / Number of words: 2 / 431
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Primary market research involves testing such as focus groups, surveys, field tests, interviews or observation, conducted or tailored specifically to that product


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Marketing is fundamental to any businesses growth. The marketing department of the company has the task to create the consumer awareness of the products or services through marketing techniques. Marketing tends to be seen as a creative industry, which includes advertising, distribution and selling. It is also concerned with anticipating the customers' future needs and wants, often through market research...


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