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Topic: Business
Number of pages / Number of words: 4 / 859
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Their easy credit also adds value to customers by making the products more affordable/reasonable. IKEA has put customer ownership on a higher level by involving them not just in the buying process but also in the assembly of furniture in their homes.

3. What are the good practices described in the case? How can I apply or implement these good practices in my company?

There are a lot to learn from the case...


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First is in the continuous efforts put forth by the company at all levels possible to lower their cost, which translates to lower cost for the customers. The company has also successfully integrated ethical dimensions in manufacturing their products. Lastly is their good customer service.

My work as a marketing person from Wyeth primarily deals with developing long-term business relationship with customers and there is a cost associated to that...


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General points of the essay

Ikea Culture Of Ikea E- Business Of Ikea Hrm Ikea China IKEA Case IKEA in INDIA Ikea Communication Ikea Swot Ikea as an example Ikea's Strategy of IKEA Strategy: Ikea Success Of Ikea What Is Ikea Is The Era Of Easy Credit Over For The Long Haul?

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