Buy custom What Are The Key Differences Between These Two Accounts Of Honda’s Entry Into The Us Motorcycle Market?
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| Topic: |
Business
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| Number of pages / Number of words: |
3 / 834 |
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Most of Hondas profits went back into assets and/or stock this made the first few years harder for Honda US to show real profits. (Minzburg, H. & Quinn, J. 1991)
Hondas desired customer base
In the BCG report Honda was described as deliberately distancing them selves from the “Hell Angel†type bike rider, this is not true...
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Honda first entered the US focusing on the bigger bikes that would appeal to the more macho rider, circumstances changed that strategy into focusing more on the average person. Honda’s new advertizing slogan “You meet the nicest people on a Honda†this marketing plan was not favored by most in Honda except with the director of sales persuading the rest of management to try this new marketing strategy...
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