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Business
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| Number of pages / Number of words: |
3 / 611 |
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Only present in Japan). Food chains generally produce products which do not have to be adjusted majorly. That’s why the pressure for local responsiveness is low. Also, food is a product that is indispensable to the life of everyone and will probably find a ready market everywhere. Thus, the company is under no pressure to lower the costs...
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Thus, the company is under no pressure to lower the costs. This food chain, owned by Westfarmers, would – considering the circumstances – perfectly fit into the “international strategy†of Bartlett and Ghoshal’s theoretical approach although it is not actually a multinational company. Even so, the single branches might have to make minor adjustments in their strategy because of the different situations found around Australia...
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General points of the essay
Westfarmers Levels of Strategy
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Fast Food Chains in America
Pricing Strategies In Fast Food Chains
Hierarchical Levels Of Strategy
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Comparing Japan And American Food Markets
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Wal-Mart's Japan Strategy
Finding the Adjusted Basis
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