Buy custom Wendy's Mistake in Baja Fresh
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According to Wendy’s annual meeting notes, Wendy’s Inc. tests its acquisitions for impairment on an annual basis in the 4th quarter. In 2004, Wendy’s Inc. recognized a goodwill impairment loss for the Baja Fresh brand for $190 million. This goodwill amount was based on estimate of fair value compared with historical performance & market data that was determined by an outside third party...
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According to Wendy’s annual meeting notes, Wendy’s Inc. tests its acquisitions for impairment on an annual basis in the 4th quarter. In 2004, Wendy’s Inc. recognized a goodwill impairment loss for the Baja Fresh brand for $190 million. This goodwill amount was based on estimate of fair value compared with historical performance & market data that was determined by an outside third party...
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General points of the essay
Wendy's Mistake in Baja Fresh
Wendy's
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ANNUAL REPORT
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