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Topic: Business
Number of pages / Number of words: 4 / 1028
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Defining the Opportunity

Setting objectives to define the potential is the core of this phase of strategy development. Key activities are:

1. Set E-marketing Objectives (Chapter 4): Companies need to set specific numerical objectives for their online channels and then resource to deliver these objectives...


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Defining the Opportunity

Setting objectives to define the potential is the core of this phase of strategy development. Key activities are:

1. Set E-marketing Objectives (Chapter 4): Companies need to set specific numerical objectives for their online channels and then resource to deliver these objectives...


Essay fragment

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