The welcome statement communicates the selling proposition. The sweepstakes section offers marketing opportunities by getting the customer to opt in on e-mail notifications. This along with the "what's new" section allows for the company to increase product knowledge among the consumers as well target customers according to behavior patterns...
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Since the B2C website is more product-based, the website has several ways of accessing information about the products. This information could be accessed by tabs at the top of the page and on the left hand side of the website, providing convenience. There were advertisements from other companies in the form of banners...