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| Topic: |
Business
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| Number of pages / Number of words: |
5 / 1395 |
Essay's paper body
Wal-Mart expands into adjoining geographic areas, saturating each area with stores before moving into new territories. This type of strategy created synergy by doing this by clustering new stores in a relatively small area, Wal-Mart could spread advertising expenses for breaking into new markets across all area stores, and a tactic the company used it used to keeps its advertising cost at 1% of sales compared to 2-3% for competitors...
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Wal-Mart although not the first but the best at everyday low prices having 8-27% below those of such leading supermarkets this in turn has been Wal-Mart's winning strategy against competitors in find all ways to cut cost and create synergy through the cost cutting there for keeping prices way lower than that of its competitors therefore being the most popular amongst consumers when it comes to low price retailing...
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-Mart Stores, Inc.: Strategies for Dominance in the New Millennium
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