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Many Wal-Mart greeters learn the names of frequent shoppers. Walmart.com, a subsidiary of Wal-Mart Stores Inc., does a great job of asking for the relationship online by providing special offers to those who supply their email address. It is important to make relationship marketing interactive so you can hear feedback, determine what is working and what is not...
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Plan events for clients and prospects that educate while offering entertainment and social interaction.
Send out a monthly eNewsletter or eZine with useful content that connects to your clients and prospects. This tactic will show them that you care about their business and value their time by providing them information they can use...
General points of the essay
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