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            | Topic: | 
            
                
                    Business
                
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            | Number of pages / Number of words: | 
            
                9 / 2380             | 
        
                
    
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Walton's idea of opening Wal-Mart began in the 1940s when he was franchising a Ben Franklin's variety store in Newport ("The Story of Wal-Mart"). He wanted to develop a store that had low prices for the customer, but was profitable. Typically, a retailer who bargained from a wholesaler would leave his store prices unchanged and pocket the extra money...
        
        
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He wanted to develop a store that had low prices for the customer, but was profitable. Typically, a retailer who bargained from a wholesaler would leave his store prices unchanged and pocket the extra money. In contrast, Walton realized he could do better by passing on the savings to his customers and earning his profits through volume ("The Story of Wal-Mart")...
        
        
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            General points of the essay
            
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