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Topic: Business
Number of pages / Number of words: 1 / 95
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Wal-Mart was unusually active in testing and experimenting with new merchandising techniques. It relied less on advertising than most other discount chains did. The company distributed only one or two circulars per month and ran occasional TV ads, relying primarily on word of mouth to communicate its marketing message...


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Wal-Mart was unusually active in testing and experimenting with new merchandising techniques. It relied less on advertising than most other discount chains did. The company distributed only one or two circulars per month and ran occasional TV ads, relying primarily on word of mouth to communicate its marketing message...


Essay fragment

General points of the essay

Advertising Using the Educational and Straight Sell Techniques How Are Current Advertising Techniques Used To Manipulate Consumers? What effect does advertising have on us, what techniques do advertisers use, how does it affect our everyday life and our buying habits? What I might say or do if a friend was thinking about experimenting with alcohol or drugs? Merchandising Don't Discount Him Visual Merchandising Merchandising: Zara & HMV Merchandising .... an overview dividend discount model The Battle of the Discount Retailer Suits And Jacket,Merchandising Journal-Discount negotiation Online Discount Shopping THE DISCOUNT AND VARIETY RETAILING INDUSTRY

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