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Topic: Business
Number of pages / Number of words: 12 / 3257
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Marketing mix is a measure of the funds that have been allocated to advertising instead of other types of more highly targeted marketing communications, which types of advertising they were and in what proportion they were selected.

Wal-Mart's Value Proposition and Expressed Position

Value Proposition

The retail world is tough...


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Wal-Mart competes with stores like K-Mart, Target, Caldor, Bradlees and Woolworth. The last three of those operations are out of business and K-Mart is presently undergoing Chapter 11 reorganization. Target has managed to remain afloat, but has not seen growth anywhere near that of Wal-Mart. Why? All of these retailers sell basically the same things...


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