Buy custom Wal-Mart's Japan Strategy
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| Topic: |
Business
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| Number of pages / Number of words: |
6 / 1660 |
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This will be a slow process and may take several years before it is initiated as the software for the Retail Link will first have to be adapted to the Japanese language.
2. Question: Do you agree with Wal-Mart’s entry strategy? What are some of the inherent risks? Do you think that a faster market entry would be more effective?
I believe Wal-Mart’s “bit-by-bit†approach is the right way to go in Japan...
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Concerned over past market-entry failures in Mexico, Germany and South Korea, Wal-Mart deliberated for over four years before purchasing a minority stake (34%) in Seiyu in 2002. In fall 2005, Wal-Mart increased its stake to 54% and made Seiyu a subsidiary. Wal-Mart believes that getting to market faster doesn’t necessarily equate to being better...
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