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The components of merchandising innovation include testing, adapting, and applying a wide range of cutting-edge merchandising approaches. Wal-Mart's relies less on advertising than most other discount chains and instead relies primarily on word of mouth to communicate its marketing message. Another component is Wal-Mart's distribution efficiency with its rural store locations and its own centralized distribution centers to supply stores with daily deliveries by its own truck fleet...

Another component is Wal-Mart's distribution efficiency with its rural store locations and its own centralized distribution centers to supply stores with daily deliveries by its own truck fleet.

Wal-Mart management has worked very hard in many ways to implement and execute their strategy. First, Wal-Mart has always used cutting-edge technology...

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