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| Topic: |
Business
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| Number of pages / Number of words: |
5 / 1277 |
Essay's paper body
This will diversify the risk and increase the potential target market. Along with social trends the introduction of a new store format ? Mark Four ? looks promising (table3). Threat comes from competing chains that also positioned their own brand labels targeting the upmarket (eg.TESCO's "Finest") and which can offer their products at lower prices due to economies of scale...
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Good progress has been made in setting up an online shopping facility. Waitrose should continue this path, but be careful not to alienate their elderly customer base.
For future growth strategies I recommend a mix of market- and product-development. Next to a constant high standard of products, expansion of the business into the north-west of the UK and (a limited) expansion into the non-food sector is recommended...
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