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| Topic: |
Business
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| Number of pages / Number of words: |
13 / 3606 |
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About 6 million of new customers subscribe to a mobile operator each month. And with low penetration rates (17% in 2007), growth prospects for this market are high (the penetration rate is expected to rise to 40% by 2012), especially in the rural areas. Indeed, cellular penetration in rural India is below 2%, but 67% of India’s population live there...
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Indeed, cellular penetration in rural India is below 2%, but 67% of India’s population live there.
Hutchison Telecom explained its decision by giving 2 main reasons: the falling ARPU in the market due to the expansion in rural areas and the refocusing of its activities on the 3G segment (the Indian market is still 2G)...
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