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Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
6 / 1651 |
Essay's paper body
The investment in technology created a superior contact lens.
Culture
Vistakon was an autonomous and highly entrepreneurial division in J&J's renowned decentralized organization.
Goals
To produce High volume, Low cost, High quality products.
COLLABORATORS
They had close collaboration with the Eye Care Professionals and the Doctors...
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The company used them to recommend the product to the consumers
CUSTOMERS
Market size & Market segment
The US soft lens consumer market in 1994 was 21 million. Disposable lens wearers were 4.6 million, Frequent Replacement wearer 3.4 million, Conventional Lens wearer 13.3 million.
Target Market
1...
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General points of the essay
Case Study of Vistakon and Disposable Contact Lenses
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