Buy custom Visa's Promotional
Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
4 / 1029 |
Essay's paper body
The goal of this brand strategy is to ensure that cardholders will choose Visa credit cards as the number one choice now and in the future.
Publicity
Visa has different kinds of promotions which transpire through sponsorship of all Rugby World Cups, Olympic Games, joint business deals with Marriott Hotel, Accor Corporation and Marie Curie Cancer Care in Newcastle...
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In sponsoring for the Rugby World Cup 2003, Visa cardholders could win a trip to Australia. Visa members also have the role of providing free return tickets, accommodation and match tickets to the semi-finals or the finals to consumers. In sponsoring for the Olympic Games, Visa cardholders could win Visa Olympic prizes and a trip to attend the Olympic Games...
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