Buy custom Virgin Mobile - Entry into USA
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| Topic: |
Business
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| Number of pages / Number of words: |
6 / 1438 |
Essay's paper body
Additionally, customers resent the hidden charges and extra costs which are levied by the providers.
The youth segment (aged 15 to 29) remains largely untapped in the US market and is projected to grow steadily in an otherwise mature market. These consumers have been ignored by the incumbents due to their low and inconsistent usage, poor/ no credit history...
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These consumers have been ignored by the incumbents due to their low and inconsistent usage, poor/ no credit history. However, the segment is more open to expensive value added features like text messaging, downloads, ring tones, face plates, etc. and Virgin identifies this segment as its target segment...
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