Buy custom Virgin Atlantic - Strategic Memo

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Topic: Business
Number of pages / Number of words: 9 / 2399
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We deliver a quality service by empowering our employees and we facilitate and monitor customer feedback to continually improve the customer's experience through innovation.”

From this mission statement, Virgin sets the stage on what the brand want to provide for the customer – value for money, quality, innovation, fun and competitive challenge...


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Each operating business is treated as a “stand-alone” entity and should be analyzed individually. For EBIT, Net Cash Flow and EVA for all included businesses, please refer to Table 1 in Appendix A. It is evident that some businesses are huge cash generators while others incur heavy losses. The following are a few highlights both financial and non-financial of the period of 1995 – 1997...


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