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Topic: Business
Number of pages / Number of words: 4 / 1047
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Deans now has a quasi-dairy monopoly in many parts of the U.S.: Massachusetts—80%; Northern Alabama and Tennessee— 80%; Michigan— 80% and Texas— over 66%. If Deans is allowed to absorb what is left of the crumbling Italian-based Parmalat dairy empire on the East Coast, it would also control 85-90% of the lucrative New York City milk market...


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In preparation for this scenario, Deans hired outgoing Parmalat executive, Frank Ferrante, in Dec. 2003.”

VRIO and Vertical Integration

For vertical integration to meet the VRIO criteria, we must determine if the strategy is valuable, rare, costly to imitate, and if the firm is organized to implement it...


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