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We target the last minute shopper who wants almost instant delivery."3 Gift purchases account for 90% of the Company's sales.4 "We thought we were in the teddy bear business," said Robert. "In fact we are in the gift and personal communications business. Our competition isn't Steiff (the German toy manufacturer): it's 1-800 Flowers...
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She wondered if she could successfully reposition her company and return it to profitability. Was she making the correct strategic decisions?
This case was prepared by Professor Joyce P. Vincelette, Ellie A. Fogarty, Business Librarian, and Professor Thomas M. Patrick of the College of New Jersey, and Professor Thomas L...
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