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Topic: Business
Number of pages / Number of words: 3 / 619
Essay's paper body

These events have high attendance and are becoming more televised.

  • Also, Vans might want to consider dropping its music label. Music is not in Vans’ realm of expertise and this might harm the company because of a loss of focus on its most profitable channels.

SECTION 4: Question to Group

If expansion of their market is necessary by establishing Vans as a more mainstream lifestyle brand, how can Vans maintain its unique ‘grassroots’ culture that has distinguished Vans from other alternative sports companies?


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These events have high attendance and are becoming more televised.

  • Also, Vans might want to consider dropping its music label. Music is not in Vans’ realm of expertise and this might harm the company because of a loss of focus on its most profitable channels.

SECTION 4: Question to Group

If expansion of their market is necessary by establishing Vans as a more mainstream lifestyle brand, how can Vans maintain its unique ‘grassroots’ culture that has distinguished Vans from other alternative sports companies?


Essay fragment

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