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| Topic: |
Business
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| Number of pages / Number of words: |
4 / 1053 |
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The whole store layout was developed on computer, with software that allowed the costs to be estimated as the designed evolved
Trying to extend the shelf life of packaged Starbucks coffee to 26 weeks, after the beans were roasted and cooled, the coffee were immediately vacuum-sealed in one way valve bags that let out gases naturally produced by fresh-roasted beans without letting oxygen in and kept in one way valve...
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However, it removed coffees from its shelves after three months.
Starbuck had eight roasting factories which allowed them to supplied its stores worldwide.
Starbucks spent only little money on advertising. Mostly it aimed to build its reputation by world of mouths and cup by cup strategy...
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