Buy custom Value Based Marketing - A General Insurance Case Study
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| Topic: |
Business
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| Number of pages / Number of words: |
8 / 2185 |
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This can be accomplished by shifting the focus away from insurance as a means of financial risk transfer, to addressing the fundamental need of businesses to maintain business continuity. Customers tend to treat the former as a cost, whereas the latter is often perceived as value-added, revenue-producing services (Zeithmal et...
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al. 2009, p.13).
To create and deliver this customer benefit, JIB must realign its resources according to its internal strengths and accessible opportunities, as illustrated in Figure 1.0. By matching JIB’s strength in risk management services with opportunities through its intermediary distribution channel, JIB can capitalise on increasing customer awareness on risk management...
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