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| Topic: |
Business
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| Number of pages / Number of words: |
4 / 1023 |
Essay's paper body
Given that there is significant potential for growth within its current customer base, this survey and feedback from the sales force help USIR to better understand the needs of its current customers. Improved segmentation would allow USIR the opportunity to target marketing and sales activities in a more effective manner...
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For instance, USIR would highlight the breadth and technical specifications of instruments carried in-stock to engineers/end users, while rent versus buy benefits would be targeted to the budget managers.
Highlighting the benefits of renting versus purchasing instruments is a challenge for USIR. In USIR’s recent survey, respondents overwhelmingly elected to purchase equipment (96%) versus renting (3%), but USIR management feels the rental rates should be closer to 10% of the instrument requirements...
Essay fragment
General points of the essay
Usir
Current and Non-current Assets
segmentation of customer base
THE REALITY CUSTOMER BASE
The Potential For A U.n. Peacekeeping Force In Kosovo
CUSTOMER SATISFACTION SURVEY:
Customer Satisfaction Survey
Customer Acquisition And Keeping Customers In Today’S Volatile Market
Sales Force
Sales Force Management
Sales Force Automation
Customer force
Sales Force Effectiveness-Measures
Selling and Sales Force Management Plan
Case Study on Japan Sales Force
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