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By providing finance options, the organization will attract a younger audience that has already shown interest in the Cruiser Thorr. This option also does not significantly raise expenditures. After deciding to provide financing options and increasing services, I decided not to increase the price of because some customers feel that price is already a concern...
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After deciding to provide financing options and increasing services, I decided not to increase the price of because some customers feel that price is already a concern. An increase would further deter potential customers. Promotions that would be included are to organize parties for Cruiser Thorr owners, offer free test rides, contract celebrity endorsements and provide merchandise giveaways...
General points of the essay
"Using Perceptual Maps in Marketing" Simulation
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